Great sales content is worthless if nobody can find it.
Marketing builds battlecards, case studies, and decks — then they vanish into drives and wikis. Reps can't find the approved version, so they improvise or reuse something stale, and nobody knows whether a prospect ever opened what was sent.
Asset Hub makes the right content discoverable, shareable, and measurable: organised into hubs, surfaced where reps work, shared in a click — and every prospect interaction tracked back to the seller.
Hubs, assets, and guided plays.
Content is organised into hubs that nest into a hierarchy, holding assets with thumbnails, owners, expiry, and usage stats. Plays string assets into guided sequences — "How to Win Against ACME," "MEDDPICC Foundations" — so reps get a path, not just a pile.
Nestable hubs → assets
A real hierarchy (parent-chain links, an ALL · ASSET · HUB entity filter, public/restricted access) — reorderable by drag-and-drop with @dnd-kit.
Plays
Curated sequences that walk a rep through the right content for a moment — competitive intel, onboarding, a methodology — instead of leaving them to hunt.
Share in a click
Pick recipients and share via email (Nylas) or a link, single or multi-recipient — the entry point to the whole share→track loop.
A performance-minded Relay data layer.
The notable choice here is the data layer: React + Relay (GraphQL) rather than plain queries — fragment colocation, @connection-driven pagination, and persisted-query maps pushed to a global store so the client ships query IDs, not query text.
Relay + persisted queries
Components declare their own data needs as fragments; Relay composes them into efficient queries. Persisted-query maps (built at compile time, served from a shared store) mean smaller requests and a tighter security surface — a sophisticated, performance-first data layer.
Built on the Mindtickle design system
Composed from dozens of @mindtickle/* components (action bars, badges, banners, the asset-hub shared UI) plus browser-interaction-time for accurate engagement tracking — consistent with the platform, fast to build on.
A monorepo, embedded in the shell
Structured as a monorepo — asset-library (the app) and content-shared (a reusable library) — and loaded as part of the Mindtickle platform shell, so Asset Hub composes with the rest of the product (it also ships assets inside Digital Sales Rooms).
Closing the loop: from a share to an engagement signal.
Sharing isn't the end — it's the start of a measurement loop. When a rep shares, the prospect opens a branded external page (no account needed), every interaction is captured, and it all flows back to the seller's Interactions dashboard.
Not a side feature — part of the core product.
Built 0→1 and shipped as part of the core package, adopted across Mindtickle's entire customer base:
Adoption reflects Asset Hub shipping as part of Mindtickle's core package across its customer base.